新民晚报 业主周刊: “法国美食精神大奖沪上揭晓”
“戴高乐总统说过,法国是个很难管理的国家,因为奶酪的种类比一年的天数还多。”5月12日,今年的法国美食精神大奖在上海揭晓,法国农业食品委员会副主席艾力克•甘德在接受记者采访时表示,包括奶酪在内的法国美食是一个非常多元的整体,而且秉承欧盟统一的严格食品安全标准,法国美食会是上海消费者兼顾美味和安全的不二之选。
从2003年创立之初,法国美食精神大奖就是食品领域的重大奖项之一。今年,在Sopexa的推动下,法国农业部的支持下,中国首次迎来了本届法国美食精神大奖,以此向中法建交50周年致敬。
从戴高乐将军正式承认中华人民共和国开始,中法两国已携手走过50载。双方友谊在不断加深并扩展至政治、经济、文化等诸多领域。这些年里,中国见证并感受了法国在文化、美食和生活艺术等方面的丰富传统。这两个农业大国在世界美食界享有盛誉,为烹饪的交流打下了坚实的基础。在5月12日的颁奖活动现场,法国饼干、甜品委员会主席凯瑟琳女士也表示,法方目前正在家乐福、欧尚等沪上多家大卖场的法国食品节上尝试推出地道的法国饼干和甜点,希望上海的消费者能不出国门,品尝到最地道的法国甜食。
今年的法国美食精神大奖颁发给了为法国美食文化和生活方式推广和传播做出突出贡献的中国人士。此奖项今年首次走出法国,来到境外颁授。在5月12日的颁奖典礼上,法国谷物出口协会北京办事处负责人李兆育获得了最佳企业家精神奖、法国旅游发展署数字媒体营销经理高蓬勃获得了最佳电子媒体奖,而海上青焙坊面包师王莉则与香格里拉酒店集团葡萄酒总监吕杨分享了青年才俊奖。
和每年一样,法国美食精神大奖以创新、欢乐、分享为基调:这三者与本次大奖的发起方Sopexa的价值观相吻合。Sopexa在中国已经有15年历史,是支撑这一活动的不二之选。包括中国在内,Sopexa在28个国家都有分部,通过对地方市场的透彻了解,传播法国美食文化与法式生活艺术。
Xinmin Evening Post: “Trophées SOPEXA winners revealed in Shanghai”
“President de Gaulle said ‘how can you govern a country which has two hundred and forty-six varieties of cheese’?” said French Agriculture and Food Commission Vice-President Eric Gande in an interview with reporters in May 12 while he was attending this year’s Trophées SOPEXA. French cuisine, including cheese is a very diverse family, and adheres to unified strict EU food safety standards. French cuisine will be the Shanghai consumers’ prime choice of both deliciousness and safety.
From its inception in 2003, the Trophées SOPEXA has been one of the major awards in the food industry. This year, under Sopexa’s promotion and the support of the French Ministry of Agriculture, China for the first time this year ushered in the Trophées SOPEXA in order to pay tribute to the 50th anniversary of diplomatic relations with France.
Ever since the People’s Republic of China was officially recognized by General de Gaulle, France and China have been in a diplomatic relationship together for 50 years. The two sides continue to deepen their friendship and extend it to political, economic, cultural, as well as other fields. These years, China has witnessed and felt the rich tradition of the French culture, cuisine and other aspects such as living art. These two major agricultural countries share a great reputation in the world food industry, which laid a solid foundation for a culinary exchange. In the awards ceremony on May 12, Ms. Catherine, the French biscuits and desserts committee chairman said that France is trying to launch authentic French biscuits and desserts at the French Food Festival currently held in Carrefour and Auchan hypermarkets in Shanghai, hoping that the Shanghai consumers can also enjoy the most authentic French sweets within even leaving the country.
This year’s Trophées SOPEXA was awarded to Chinese people who have made outstanding contributions to the promotion and dissemination of the French food culture and lifestyle. This is the first time that the award was held outside of France. At the ceremony on May 12, Zhaoyu Li, the head of the French Association for grain exports in the Beijing office won the Best Entrepreneurship Award. Digital media marketing manager of France Tourism Development Agency Pengbo Gao won the Best electronic media award, and baker Li Wang from Shanghai Young Bakers shared the Young Talent Award with Yang Lv, director of Shangri-La’s wine.
Every year, the Trophées SOPEXA upholds innovation, joy and sharing as its keynotes, which are the same values shared with this year’s originator Sopexa. Sopexa has 15 years of history in China; it is the prime choice to support the Trophées SOPEXA this year. Sopexa has branches in 28 countries including China; through a thorough understanding of the local market, it thrusts the spread of French cuisine culture and art.
(感谢秦翰的翻译)