Social entrepreneurs conduct a case study on SYB
As our world faces complex global challenges, it requires many more innovators to come up with sustainable, scalable and high-impact solutions. FYSE, a Hong Kong based charity foundation, believes that people are the key to positive change and that investing especially investing in the social leadership of women is the key to sustainable development.
On October 27th, 2013, FYSE organized a conference named “Women in Social Enterprise” in Shanghai to discuss how women can foster social changes. Floriane, SYB program manager, Chung To, the founder of Chi Heng Foundation, as well as other acclaimed female social entrepreneurs attended this meeting.
The meeting began at 10 a.m in the morning with welcome remarks and speed networking. It was followed by the “World Cafe” session, where women discussed three core questions including:
1. What is the most important social and environmental issue in today’s society?
2. What can influence the most social enterprises?
3. What can women do in social changes?
Floriane was part of the first group and summarized its findings to the audience. After a heated discussion, it was agreed that education is of great importance because it’s both the roots of problems, such as environmental degradation as well as a solution to many others, such as respect of freedom of speech.
Then, it was time for the “Start-up Panel” with successful social entrepreneurs sharing their own ventures and experiences.
In the afternoon, starting with keynote speeches by NPI and Dialogue in the Dark founder, Chung To and Wang Rui represented Chi Heng Foundation to lead a case study. Floriane asked the audience to think about how for Shanghai Young Bakers to expand its its corporate network with a limited PR and marketing budget. After about 10 minutes of brainstorming, people came up with a lot of ideas. Some argued that we can reach more partner hotels through our graduate network. Others emphasized the importance of knowing our target customers. Floriane took down these useful suggestions and continued the discussion with some participants in depth afterwards.
Thank you for FYSE’s invitation as well as those creative ideas, SYB was honoured to take part in the event.
Sophie, SYB communication coordinator
社会企业家们以海上青焙坊作为案例进行研究
现在，世界正面临着各种全球性的挑战，这就要求许多改革者们想出可持续的、可调整的、高效的解决方案。香港的慈善组织芳新认为，人是使得改变发生的最重要的因素，特别是女性的领导力是可持续发展的重要因素。
2013年10月27日，芳新在上海组织了一场题为“社会企业中的女性领导力”的研讨会，探讨女性将如何促进社会变革。海上青焙坊的项目经理林兰和智行基金会的创始人杜聪，以及其他知名的女性社会企业家参加了这次会议。
会议于早上10点开始。首先进行的是开幕致辞和快速的社交活动。紧接着是“世界咖啡”环节，在这个环节中，女士们讨论了三个核心问题：
1. 当今社会，最重要的社会和环境问题是什么？
2. 什么对于社会企业的影响最大？
3. 女性对于社会变革能做些什么？
社会企业家们以海上青焙坊作为案例进行研究
林兰是第一组的成员之一，她向听众们总结了第一组的结论。在一场激烈的讨论后，大家普遍认为教育是最重要的社会问题，因为它既是问题的根源，如环境污染问题，又是对于其他问题的解决方法，如对于言论自由的尊重等。
下午，恩派和黑暗中的对话的创始人首先进行了主题演讲。紧接着，杜聪和王瑞代表智行基金会主持了案例研究。林兰让与会者思考海上青焙坊如何能在有限的公关和市场推广经费的限制下，发展它们与企业的合作关系。经过了大约10分钟的头脑风暴后，大家有了许多想法。有些人认为我们可以通过毕业生的人际网络接触更多的酒店。还有一些人强调说我们应该了解我们的目标顾客是谁。林兰记下了这些有用的建议，并且与其中的一些参与者进行了深入交流。
感谢芳新的邀请，和那些新奇的想法，海上青焙坊很荣幸能参加此次活动。
宋昱，联络沟通